Boots entering china analysis Research Paper Example | Topics and Well Written Essays - 500 words

Boots entering china analysis - Research Paper Example The company is dedicated to the provision of quality healthcare and pharmaceutical products to the local community. The company manages its operation through synergies with other companies for the creation of wider opportunities (Bennett, 1988). The company introduces new packaging for its products regularly. Boots focuses on research and development that creates more channels of distribution. For instance, the company introduced online sales through mail orders and electronic commerce. The strategy is unique as it seeks to target new markets (Bradford & Lawrence, 2004). Product development creates a unique avenue for the company to make an introduction of new products into international markets. The strategy focuses on ensuring that the pharmaceutical products gain a greater international market share (Barell, 1990). The strategy involves the development of new methods in product improvement for the new markets. The company uses market diversification, in order, to branch with ease to other international markets. The company seeks to enter the Chinese market for diversification and the creation of new opportunities and pharmaceutical products (Managi & Kaneko, 2008). In the United Kingdom, pharmaceutical companies have led to the improvement of the health status. The country has invested in research and development of pharmaceutical products. This enables pharmaceutical firms, such as Boots, to rely on the reports of the research in the development of their products. The country also poses strict regulations that companies must adhere to before providing their products for either local or international consumption. The government has to test and approve that the products of Boots are fit for consumption. Most companies are in favor of less government influence on their activities. However, it is important for the firms to understand that the government