Shopping Behavior Essay Example | Topics and Well Written Essays - 250 words

Shopping Behavior - Essay Example They kept asking one another about the items they prefer to buy, at the same time, they listen to their friends' comments and suggestions. Most teenagers who spent time with friends displayed a unique sense of individuality and self-expression. The girls displayed interest in fashion, food and technologies. They were excited to buy wide variety of products. To name some of these products purchased include: Trendy clothings, bags and accessories; Food like cold beverages, potato chips, soda and ice cream; CDs, video games and multi-media accessories. Despite these buying behaviors, the teens were able to spend significant proportion of the budget they have, yet, they also managed to keep the rest of their money. Participant Observation was employed as the research design for this activity. Undeniably, there was conflict of roles during the period of observation. Observer cannot concentrate entirely on the observation process conducted. The observer acted as if one of the shoppers in the mall and occasionally took the opportunity to examine the subjects' gestures, to hear some of their commentaries and gain insights about the verbal and non-verbal forms of communication manifested by the subjects of the study in order to acquire the true and more clear picture of the teens' behavior.